7 Best Rank Tracking Tools for Small Business

Rank Tracking Tools are used for tracking a search engine ranking position that belongs to a website. It is done for a chosen set of search queries. Rank tracking is Based on the present rankings and historical data, so it is easy for one to analyze easily and its ensuing impact on organic traffic.

Why Is Rank Tracking Important?

  • Rank tracking will help us to discover pages that are low performing on the websites.
  • It helps us to improve our content and make different target keywords.
  • It allows us to assess how effective our keywords strategy is.
  • By using rank Tracker you will easily be able to identify any issues that occur with your traffic.
  • You can earn money by recognizing which pages have higher conversions.
  • One can easily alter the distribution of their efforts, by discovering new keywords that drive sales. 

How to conduct Rank Tracking?

1. By using Google Search Console

By using this Google Search Console, you can easily collect key data that includes how the keywords are brought about over time. This will be accessed under the “performance” tab. 

2. By using a Tracking Tool:

There are some tools that will give you more information about ranking data. Touching search volumes, and displaying different metrics alter ranking and historical data.

The Characteristics Should Ranking Tools must have:

  • Precise keyword positions.
  • Historical data.
  • Aggregated metrics.
  • Diurnal updated data.
  • Search volumes.
  • Potential organic traffic.

Why Should We Need Rank Tracking?

1. To better optimize your SEO:

  • The first reason behind rank tracking is to improve your SEO. If you aren’t ranking high enough to track your rankings
  • It enables you to see how high or low your rankings are, so you can develop your page and boost your rankings.

2. To observe the impact of rankings on traffic:

  • Next reason will be to see the impact of rankings on site traffic. May, not all the keywords are the same, some of them drive more traffic than others.
  • You should know to re-optimize your page to focus heavily on keywords.
  • So you will rank better for those Keywords.

3. To look at how your competitors perform:

  • By tracking your opponent’s ranking you can get how to take advantage of their weak areas and outperform them.
  • Tracking your competitor’s rank will show you where you need to improve.

7 Best Rank Tracking Tools of 2022:

  1. SEMRush
  2. Ahrefs
  3. Serpwatch.io
  4. ranktracker.com
  5. SE ranking
  6. Moz Pro’s rank checker
  7. Analytical lab

1. SEMRush Rank Tracking Tools

semrush rank tracking tools review
SEMrush Rank Tracking Tools

Best premium SEO and Rank Tracking software at ($119.95/month)

It is a Robust platform that offers you the tools that you can to do competitor research, content marketing, SEO, PPC, and social media marketing.

SEMRush will give you all the tools that you want to combine keyword tracking with various other metrics some of them are conversions, SERP features, and organic search traffic.

In this platform, you can create an easy SEO to help to improve your business without the wrangle of having to jump from one tool to another tool.

Key Features:

All in one SEO Toolkit:

In this platform, you will get Ranking tool features and also tools for market researching, content marketing, and advertising.

Competitor research Toolkit:

This is the tool that lets you discover new keywords. It backlink gaps in your competitors so you can leverage them for your SEO success.

SEO Recommendation:

 It has a massive database of keywords and instant Recommendations for developing your SEO in all industries.

Features that SEMrush Offers:

  • Finding the best keywords to bring traffic to your site.
  • Improve a powerful content strategy.
  • To get more customers in your area it optimizes the site for local searchers.
  • Track daily changes for your targets.
  • Link building.
  • Increase your brand awareness.
  • Content creation and distribution.
  • Market analysis.
  • Track your social media presence to improve your brand.
  • Website monetization.

SEMRush Rank Tracking Tools Pricing:

semrush rank tracking tools pricing
Here is the SEMrush Rank Tracking Tools pricing

It offers a free trial, so you will test the software to see if it’s good and it may fit for your business.

Some premium plans are as follows:

1.Pro plan: $119.95/month
  • 500 keywords
  • Domain, backlink analytics, and keywords
  • Five projects
2.Guru plan: $229.95/month
  • 1500 keywords
  • Historical data
  • Content marketing platform
  • 15 projects
  • Google data integration
  • “Pro” features
3. Business plans: $449.95/month
  • 5000 keywords
  • 40 projects
  • API Access
  • Voice metric share
  • Guru features

2. Ahrefs Rank Tracker Tool

Ahrefs Rank Tracking Tools review
Ahrefs Rank Tracking Tools Review

 SEO toolset which helps you rank higher and get more traffic (4.7/5):

It is software that develops SEO tools and educational materials for marketing professionals.

It will unveil your competitor’s keywords, PPC keywords, and backlink strategies. Ahrefs get maximum keyword ideas and will see how difficult it would be to rank.

Ahrefs has 8 billion keywords and 421 billion indexed pages. That’s why it is able to provide maximum accuracy to its users. It will find the best ideas for your own content. It will make it easy to understand UI and extensive learning are there to help you.

Key Features:

Website audit:

You can find the SEO issues your website has and learn how to fix that Problems.

Mentions Monitoring:

You can get email alerts on every time you or your brand is mentioned online.

Free Ahrefs Webmaster Tools:

It is useful for any website owner to keep track of your website’s issues, wealth, keywords, and backlinks.

Features that Ahrefs offers:

  • It may do keyword research for search engines
  • Analyze SERP history
  • Monitor the outbound links
  • Get alerts for keyword ranking
  • You can see the Topmost subfolders by traffic
  • Uncover the content gaps
  • Keywords click distribution
  • You can see backlink growth or decline over time
  •  Find the link prospects with the content explorer
  • You can see ranking history
  • Get total traffic estimations

Ahrefs Rank Tracking Tools Pricing:

Ahrefs Rank Tracking Tools pricing

Ahrefs is able to pack a Huge functionality into affordable packages.

It will try to ramp up SEO efforts.

Any website owner consists of site audit and site explorer tools Ahrefs webmaster tools are free for them.

Full subscriptions plan are as follows:

7- day trial is available at $7

1. Lite Plan: $99.00/month
  • It is essential data for small business and hobby projects
  • SEO dashboard
  • Site audit
  • Rank Tracker
  • Unlimited verified projects
  • Mobile Ranking and javascript rendering
  • 500 tracked keywords
  • 3 months data retention
2. Standard plan: $199.00/month
  • It is essential for in-house marketers and SEO professionals
  • Content explorer
  • Domain comparison
  • It will give SERP updates
  • Unlimited verified projects
  • 1,500 tracked keywords
  • Every 5 days updated frequency
3. Advanced plan: $399.00/month
  • It is an indispensable tool and allows more data for your business scales.
  • History of 2 years
  • The site structure report will be in the site explorer
  • Google data studio
  • 5,000 tracked keywords
  • 14,000 URLs per week
4. Agency plan: $999.00/month
  • It is ideal for big agencies and enterprises
  • Pay by invoice
  • Listing directory
  • History will be unlimited
  • Advanced
  • 10,000 tracked keywords
  • 7000 domains per week
  • 20,000 SERP updated per month

3. Serpwatch.io Rank Tracking Tools

serpwatch Rank Tracking Tools review
Serpwatch Rank Tracking Tools review

It is a well-rounded SEO tool that needs to help marketers and enterprises proactively monitor SERP rankings and improve their search performance with advanced keywords.

It is the only tool of its kind to update lively about keyword movements. Serpwatch also boosted a highly efficient client management system. 

It will manage clients from its own domain, schedule branded SEO reports, and download them.      

Key Features:

Device and location-based outcomes:

You may track rankings on any of your devices and anywhere including city level, state, country, and DMA regions

Easily interactive Report:

You can easily and quickly share your reports with your clients or other team members with a quick link or by regular reports.

Event Alerts:

This platform offers event-based push notifications so you may stay updated on any changes that occur to your rankings.

Features that Serpwatch offers:

  • Custom dashboard layout
  • Cross-project tracking keywords
  • Starring the favorite keywords
  • Data will be verified with SERP screenshots
  • Google Analytics and Google Search Console
  • API integration
  • Social share notification
  • Up to hourly and on-demand keywords
  • Share your projects via the link
  • Feature for Keywords suggestion
  • Push notifications
  • SW score

Serpwatch Rank Tracking Tools review Pricing:

serpwatch Rank Tracking Tools pricing
Serpwatch Rank Tracking Tools pricing

Serpwatch.io offers a 10-day free trial and full money return guarantee on all the premium plans, They are as follows;

1. Basic plan: $49/month ($29.94/month paid yearly)
  • One user
  • 100 SERP lookups per 24 hours
  • 100 keywords lookups per 24 hours
  • 25 competitor keywords/search
  • 20 site lookups/24 hours
  • Daily 200 tracked keywords
  • Monthly 10,000 backlink
2. Premium plan: $69/month ($39.90/month paid yearly)
  • 500 keywords lookups/24 hours
  • 700 keywords suggestion
  • Unlimited competitor keywords
  • 500 SERP lookups
  • 70 site lookups
  • Daily 700 tracked keywords
  • Three simultaneously login
  • 500,000 backlinks monthly
3. Enterprise plan: $129/month ($79.90/month yearly)
  • 1,200 keywords lookups
  • 1,200 SERP lookups
  • Unlimited competitor keywords
  • Daily 1,500 tracked keywords
  • Ten simultaneously logins
  • 1,200,000 backlink rows

4. Ranktracker.com Rank Tracking Tools

Rank tracker tools review
Ranktracker.com Rank Tracking Tools review

It is a cloud-based SEO management software designed to help businesses monitor the performance of keywords. It provides organizations with a keyword database.

The rank tracker lets users save researched keywords in lists for future reference.

It enables users to conduct an SEO audit for web pages and generate XML reports. this software also helps to create SEO strategies.

Key features:

  •  Auditing
  • User Management
  • Dashboard
  • Keyword Tracking
  • Competitor Analysis
  • Localization
  • Mobile Search Tracking
  • Keyword Research Tools

Features that Ranktracker offers:

  • Advertising Management
  • Notification alerts
  • Customizable branding and reports
  • Data visualization
  • Mobile keywords
  • Localisation automations
  • Third-party integration
  • Backlink monitoring

Ranktracker.com Rank Tracking Tools Pricing:

Rank tracker tools pricing
Ranktracker.com tools pricing

The price is definitely the best, It is the cheapest tool of its type on the market. The plans are given as follows:

It provides a Seven days Free trial.

1. Starter plan: $14.40/month
  • Daily 100 tracked keywords
  • 2 competitors per domain
  • 50 demand keywords
  • 2 users
  • 10 scheduled reports
  • Monthly 100 SERP checker checks
  • 50,000 backlinks
2. Double Data Plan: $47.20/month
  • Daily 500 tracked keywords
  • 5 Competitors per domain
  • Unlimited users
  • 500 Monthly keyword finder lookups
  • 125 Keyword suggestions per search
  • 250 On Demand Keywords
  • 250 Monthly SERP checker checks
  • Monthly 2500 Pages audited 
  • 150,000 Backlinks
3. Quad data plan: $87.20/month
  • Daily 1000 tracked keywords
  • 10 Competitors per domain
  • 1000 Monthly keyword finder lookups
  • 250 Keyword suggestions per search
  • Unlimited users
  • 500 On Demand Keywords
  • 500 Monthly SERP checker checks
  • 5000 Pages audited monthly
  • 300000 Backlink Checker
4. Hex Data Plan: $167.20/month
  • Daily 2000 tracked keywords
  • 20 Competitors per domain
  • 2000 Monthly keyword finder lookups
  • 500 Keyword suggestions per search
  • 1000 On Demand Keywords
  • 1000 Monthly SERP checker checks
  • 10,000 Pages audited monthly
  • 600,000 Backlink Checker rows
  • Unlimited users,reports and URL

5. SE Ranking Rank Tracking Tools

SE Ranking Rank Tracking Tools review
SE Ranking Rank Tracking Tools review

Overall best Rank tracking software with great SEO tool;

It is an all-in-one SEO rank-checking software designed for simplifying the process of keyword rank monitoring.

It has all the SEO analysis and marketing tools. you will get 100% search engine keyword ranking and provide real-time data while tracking your keywords position.

Key Features:

PPC competitive Research:

It finds out which Keywords your competitors use in their paid search campaigns and organics.

Depth website audit:

The website audit tool may suggest fixes for on and off pages issues.

Features that SE Ranking offers:

  • Keywords rank Tracker and research keywords
  • Backlink monitoring and checking
  • Competitive Research
  • Website audit
  • On-page SEO checker
  • Page changes monitor
  • Working with clients
  • Report Builder
  • Lead generator
  • Traffic analysis
  • SEO potential
  • Search volume checker
  • Index status checker

SE Ranking Rank Tracking Tools Pricing:

SE Ranking Rank Tracking Tools review

SE ranking offers a Free trial before you go into a premium plan. you can get additional discounts from SE ranking by keyword researching rates.

Paid plans are as follows:

1. Essential Plan: $39/month
  • 250 – 750 keywords daily 
  • Ten websites
  • Website audit for 40,000 pages
  • 6000 Monitor backlinks
  • Competitive and keyword research
  • Flexible SEO reports
  • Social media analytics and management
  • Marketing plans
  • On-page audit for 150 pages
2. Pro Plan: $89/month
  • Daily 1000 – 1750 keywords
  • Unlimited websites
  • Website audit for 250,000 pages
  • Monitor 30,000 backlinks
  • Check backlinks for 100 domains daily
  • Three users seats 
  • White label features
3. Business Plan: $189/month
  • Daily 2500 – 20,000 keywords 
  • Website audit for 700,000 pages
  • Monitor 90,000 backlinks 
  • Check backlinks for standard domains per day
  • On-page audit for 750 pages
  • Ten users seats
  • 25,000 Keyword database expansion
  • API

6. Moz Pro’s Rank checker Tool

MOZ SE Ranking tools review

It is a popular and accurate rank tracking tool and it is best for the Quick checker. It is designed to help charge your SEO efforts so you can see how high the results are in your rankings.

With this rank tracking tool, you are able to see what’s working at a glance and you can easily understand visual reports.

You can track your competitor’s movements on the page of search results to uncover keyword gaps.

Key features:

Data are Trustworthy:

It prides itself on leading industry-leading SEO metrics for high quality. It gives comprehensive pictures of the overall Ranking over time.

Top position targets:

It has the tools to help you uncover the competitive advantage so you can track keyword position on Google search engines.

Features that Moz Pro’s Rank checker offers:

  • Do better research in a short time, Quickly check the ranking performance of any site
  • Instant ranking reports
  • Perform competitive Research
  • Tracking keywords by long-term
  • Sort by predictive keyword metrics
  • View your progress
  • Identify keyword difficulties
  • Analyze keywords by search volumes

Moz Pro’s Rank Tracking Tools Pricing:

MOZ SE Ranking tools pricing
Moz Pro’s rank checker tools pricing

Moz Pro’s Rank checker pricing is straightforward;

1. Standard Plan: $99.00/month
  • Three campaigns
  • 300 keywords daily
  • Mobile rankings
  • 100,000 pages crawled per week
  • Five on-demand crawls per month
  • Unlimited scheduled reports
  • One user
2. Medium Plan: $179.00/month
  • Ten campaigns
  • 1500 keywords daily
  • Unlimited branded reports
  • 500,000 pages crawled per week
  • 30 on-demand crawls per month
  • Two user seats 
3. Large plan: $249.00/month
  • 25 campaigns
  • 1900 keywords daily
  • 1,250,000 pages crawled per week
  • 60 on-demand crawls per month
  • Unlimited report templates
  • Three user seats 

7. Authority Labs rank tracking software

Authority lab rank tracking tool review
Authority Labs rank tracking software review

It is the best Rank Tracker that provides daily updates. From authority labs, you can use keywords and search engine rank tracking data to monitor your SEO automatically.

It is easy to use and there are no contracts, no downloads, and receive daily data on your progress.

It also has everything that you need to fuel your data analytics using the powerful API currently available.

Key features:

Global tracking:

By adding pages from any country or any location or language supported by the major search engines you can expand your reach.

Unlimited users:

You can provide anybody with their own login for reporting including your clients, manager, Team members, and others all at no additional fees.

Features that Authority labs offer:

  • 100% white label
  • Track competitors
  • Mobile specifics
  • Local results
  • Daily data
  • Featured snippet opportunities
  • Recovering your not provided keywords
  • Ranking for multiple domains
  • Finding the best and worst performing keywords
  • Departing branded and Non branded terms
  • Share the report without login

Authority Labs rank tracking software Pricing:

Authority lab rank tracking tool pricing

It offers a 14-day free trial without a credit card required so you can fully test the platform’s full features.

After using 14-days you can upgrade by any of the plans that are given as follows:

1. Plus plan: $49.00/month
  • Daily 250 keywords
  • 50 domains daily 
  • Local and Mobile rank tracking
  • Daily updates
  • Unlimited users
  • Now Provided reports
2. Pro plan: $99.00/month
  • Daily 1000 keywords
  • 100 domains daily
  • Whitelabel
  • Google Data Studio integration (beta)
  • Local tracking
  • Mobile tracking
3. Pro Plus plan: $225.00/month
  • Daily 2500 keywords
  • 300 domains
  • Local Tracking
  • Mobile Tracking
  • Daily Updates
  • Now Provided Reports
  • Unlimited Users
  • White Label
  • Google Data Studio Integration (Beta)
4. Enterprise plan: $450.00/month
  • Daily 5000+ keywords
  • Unlimited domains
  • Interface API access
  • Local Tracking
  • Mobile Tracking
  • Daily Updates
  • Now Provided Reports
  • Unlimited Users
  • White Label
  • Google Data Studio Integration (Beta)


Rank tracking tools and software help you to track how well a specific web page is ranking on Google search engines. Here all the best Rank trackers offer daily updates and additional SEO marketing tools. Here are the top picks for the best Ranking Tracking software. I hope this guide helps you to understand easily and to make a decision wisely.

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