7 Best AI SEO Tools for SEO Experts

Over the last few years, SEO strategies are progressing well, and now we have benefitted from artificial Intelligence technology. The old SEO hacks, such as hidden keywords and keyword stuffing to boost ranking in search engine result pages or purchasing many domains to create links, all somewhat make the content less interesting. But, the latest Google algorithms help in creating high-quality content without the need to use Old SEO hacks.

It is very essential for your business to pick the best AI SEO Tools. Because only the best AI-based SEO tools help your website in search rankings, bring organic traffic, or even content optimisations, etc

There are various AI Powered tools starting from AI content writing tools that help in creating articles for search engine rankings or AI-based sales software which helps in bringing target customers for your business, and even there are AI tools for improving SEO efforts.

Having said that, there are many ways of using AI to improve Search engine optimisation efforts, such as making use of keyword rank tracking software to know the right keywords or the process of getting backlinking etc, all of which aim to come up with optimised SEO strategies that help in more people to visit your website.

In this blog, we have picked out 7 based AI-powered SEO tools, Which are:

  1. SurferSEO
  2. Frase
  3. Jasper
  4. Copy.AI
  5. Outranking.io
  6. WriterZen
  7. Diib

After you read the complete blog you will get more understanding of each SEO AI tool mentioned such as key features, pricing, user experience, and pros & cons. Without further ado let’s get into the topic

1. SurferSEO

SurferSEO ai tool for SEO

SurferSEO is easy and fun-to use-software that helps in ensuring the authenticity of articles and avoids any potential penalties. This software helps you to optimize your website to improve Google search engine ranking fastly with so much ease.

You just need to enter a few details about the website along with target keywords, from which SurferSEO will assist in analysing the competition and provide you with ways and recommendations to improve your SEO. There is a visual indicator as well that helps to score your content from 1 to 100 so that you can take necessary ways to improve your content, thereby helping you rank better.

SurferSEO offers various benefits to their users such as writing and optimizing content in many languages, audit features to fix common SEO issues, generating brief with catchy headlines in just a few second, and many more that helps in increasing the quality of the website.

Key Features of SurferSEO:

  • Helps in creating an outline of articles that helps in search engine ranking in barely a few minutes
  • The audit features help to fix any common SEO issues that help n domination the NICHE you selected
  • The keyword research tool included will help to check similar keyword ideas
  • The SERP analyzer help to check various keyword before starting up your content
  • SurferSEO artificial intelligence provides you with content suggestions that help to improve search rankings
  • Generate content strategies to beat your competitors.

Pricing Plans:

SurferSEO Basic Plan: The basic plan starts from $49 per month which is ideal for small businesses, bloggers, or hobbyists

SurferSEO Pro Plan: The pro plan starts from $99 per month which is ideal for medium organizations having multiple websites

SurferSEO Business Plan: The business plan starts from $199 per month ideal for large organizations having ten or more websites

User Experience:

  • Overall, Surfer is an awesome tool that we use very often for our important landing pages. Easy to use and effective.
  • It’s very intuitive and there is great support and education which makes it a great experience.

Pros & Cons


  • Easy tool to analyze the competitors and determine ideas to improve your website
  • The audit feature helps in fixing issues.


  • Not an affordable option

2. Frase

Frase ai seo tool

Frase is the first AI writing tool and optimiser that offers comprehensive tools such as SEO optimisation, content writing, and content analytics for competitors’ research to improve SEO efforts. This software uses NLP, short for Natural language processing and machine learning to optimise the content of the website to rank higher on search engine result pages.

Frase helps you to save time by offering one place to analyze, dissect and centralize the best content on the internet. You can also create briefs of the content so that you can share it with your content writers to enlighten them about the various keywords and topics to cover.

The various benefits offered by frase include creating content briefly in a few minutes, automatically generating optimized content, comparing your content with competitors, and much more.

Key Features of Frase:

  • The AI writing features help to come up with better content by recommending various topics and keywords to cover
  • Helps the content writers to come up with SEO-optimised content as the content briefs are generated through AI-powered.
  • The write for me tool helps in auto-completing sentences and even paragraphs
  • The SERP analysis helps in ranking your performance on search engine
  • Refreshing content helps to save and update the content. Thus, ignoring the possibility to start from the beginning.

Pricing Plan:

Frase Solo Plan: The solo plan starts from $14.99 per month that helps in writing and optimizing 4 articles

Frase Baic Plan: The basic plan starts from $44.99 per month that helps in writing and optimising 30 articles 

Frase Team Plan: The team plan starts from $114.99 per month, where you can write and optimise unlimited articles.

User Experience:

  • My overall experience with frase is quite fantastic. The more I am using this tool, the more I am learning about all of its sweet optimization secrets.
  • Overall this software is spectacular with incredible room for growth and improvement. I am excited to see what happens over the next months and years to come.

Pros & Cons:


  • The write for me option help to automatically complete a sentence or paragraphs that are SEO optimized
  • Easily modifiable
  • Good competitor online form


  • Lack of certain AI features compared to other alternatives
  • Sometimes it takes time to load the dashboard

3. Jasper

Jasper ai seo tool

Jasper is mainly used to perform one job, which is generating AI content. You just have to learn how to use the software so that the content can be automatically created through artificial intelligence that helps to rank in search engine result pages.

Through jasper software, you can gain knowledge through the way of video and written content. This AI-powered tool helps in writing unique and plagiarism-free long-form articles in a short time.

Jasper AI writing tools are created after consulting with the best SEO experts and marketing experts in the world to come up with blog articles, social media posts, website copy, etc. Jasper is also integrated with SureferSEO, which makes it perfect for content and search engine optimisation to rank higher in search engine result pages.

Key Features of Jasper:

  • AI-written original content that can improve ranking in search engine result pages
  • Multiple copywriting is possible in one document
  • Inbuilt folders help to keep your content organized
  • Writing and translating into 25 different languages

Pricing Plan:

Starter Plan: The starter plan starts from $40 per month to write 35000 words.

Boss Mode:The boss mode starts from $82 per month to write 1,00,000 words

Business Plan:The business plan involves custom planning and pricing

User Experience:

  • The best thing about Jasper is that I can provide creative, engaging, and ethical content for my users. I can also maintain formatting and follow instructions to ensure the user gets exactly what they need.
  • I like that Jasper is continuously progressing in the right direction. I’ve been using it for slightly over a year now, and I must admit that I’m enjoying the features, templates and updates that the team has come up with now. Not to mention, all of their tutorials and training sessions have helped ease the initial frustration and discontent that I had with the software.

Pros & Cons


  • Good quality output and is integrated with SurferSEO
  • Multi-user option for the same prices


  • Not affordable option

4. Copy.AI

copy.ai seo tool

Copy AI is another software that focuses on the generation of AI content and creating content ideas. They offer great features to come up with plagiarism-free content. You just need to specify the brief and ideas and barely in a few minutes, Copy AI can generate long-form blogs.

Copy AI is very useful for blog writers to write content faster, for social media managers to create AI-generated social media posts, and for email marketers to come up with more engaging emails. The specialised tools help In creating high-quality content that saves time and money in content creation.

Key Features of Copy AI

  • Optimized blog post in a few minutes
  • Produce AD copy in a few clicks
  • Helps in generating product descriptions, social media content, sales copy etc
  • Over 90+ tools and templates are available

Pricing Plans:

Copy AI Free Trial: Free trial is available where you can generate 2000 words per month

Copy AI Pro Plan:Pro plan starts from $49 per month with unlimited words

User Experience:

  • The most important thing I like about copy.ai is to have some free credits. It helps me to know about copy.ai and the ai generation results are also very satisfying; many types of ai generation word content for facebook descriptions, youtube title generation; the part I like most is the landing page hero text; it helps me a lot
  • Copy.ai has helped me a lot in my work; anyone can make a blog or article within 5 minutes, which can be very informative and quality. The ability to obtain findings in a matter of seconds would be another benefit.

Pros & Cons:


  • High-quality generated content
  • Free trials available
  • 90+ tools and templates available


  • Some users experienced plagiarism content.

5. Outranking.io

Outranking seo ai tool

Outranking helps in improving SEO content performance with AI content optimisation tools. Thus, helping you to rank higher in search engines. The clustered algorithms and AI in outranking help in creating ROI-driven keyword strategies and optimising content for the right search intent.

This all-in-one SEO tool offers many professional features such as content writing, SEO optimisation, powerful integrations, tracking tools, and much more to rank higher in search engine result pages. The detailed content briefs generated through AI help the writers to communicate important points to cover in the content.

Key Features of Outranking.io

  • Integrated with Grammarly, Google Docs, WordPress, and Google Search Console
  • Automate SEO content brief in a fraction of the time
  • .Improve the quality of content by focusing on targeted keywords
  • By simply specifying the title or an outline source, Outranking can create long-form content in a short time.

Pricing Plan:

Outranking Solo Plan:The solo plan starts from $79 per month that writes and optimizes 10 articles

Outranking Pro Plans:The pro plan starts from $149 per month that writes and optimizes 20 articles.

Outranking Company Plan:The company plan starts from $219 per month that wrote and optimizes 30 articles.

User Experience:

  • The long-form AI assistant is one of the best in the market. Content produced by Outranking mimics the writing style of an average person and is easy to understand. Moreover, we never had a plagiarism issue with the tool as well.
  • I like how dedicated the team is to optimise the platform… seems to be tough for small platforms to get to the next level unless you become a content machine.

Pros & Cons:


  • SERP research and keyword optimisation are extremely helpful in optimising content
  • User-friendly tool.
  • It became easier to understand the user’s search intent with the content optimisation tool.


  • When it comes to writing in other languages they do not give 100%
  • The initial learning can be challenging

6. WriterZen

WriterZen AI Tool for Content Creators

If you are focusing on a particular Niche, Writerzen helps you to get established by providing high-quality expert-level content regularly. The content strategies help you to find desired and target keywords that help in ranking higher in search engine result pages.

Over 60+ templates are available that help in building outlines from the content of competitors, auto-writing, and even article rewriting according to user ideas.

Key Features:

  • Helps in getting original and plagiarism-free content to avoid getting penalized by Google
  • Built-in templates in every step of the process of content creation
  • Enhances the relevancy of the content by choosing from suggested NLP terms

Pricing Plan:

WriterZen Basic Plan:The basic plan costs $27 per month

WriterZen Standard Plan:The standard plan costs $41 per month

WriterZen Advanced Plan:The advanced plan costs $69 dollars per month

User Experience:

  • The best feature is that it gives you a “Golden Keyword” score which tells you precisely what are the low-competition, high-value keywords you can write an article and rank for easiest.
  • Writerzen is a great tool for writers who are looking for a way to manage their work, whether it’s for their blog or for freelance gigs. It helps you stay organized and on task, so you can focus on what matters most: writing!


  • Assist in identifying topics to cover to be regarded as an authority
  • Helps to narrow down the best keywords to target your audience


  • Need improvement in the home screen’s user experience

7. Diib

Diib ai seo tool

Diib SEO automation tool helps combine actual data with deep analysis of your website and competitors’ website to deliver ways to grow online quickly. The custom growth objective helps in improving ranking, boosting traffic to your website, and providing a better user experience.

Diib helps in creating new keywords and lets you know if any issues need to be fixed on any pages of your website through website monitoring

Key Features:

  • Track the important SEO keywords and backlinks and also monitors the competitors ranking and changes
  • Sync social media data and provide insights based on real data
  • Website monitoring helps to solve any issues that need to get fixed.

Pricing Plan:

There is Diib free plan and a Pro plan which costs 29.99$ per month

User Experience:

  • Very highly value the knowledge and guides they offer. Loads of hand-holding tutorials for SEO newbies.
  • I like the diib tool’s improvement suggestions so I can improve my website and fix potential threats that may harm my website in the future. Overall it’s a good tool for every website owner who doesn’t know how to grow their website

Pros & Cons:


  • Good customer service
  • Always receives updates to improve the overall health of the website


  • Improvement needed on both UX and UI


Dig deeper into the features of every tool mentioned above to understand if that particular tool will be able to meet your requirement and then make the final decision. It is very essential to rank your website in search engine result pages to meet your target audience which is very vital to growing your business. 

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