Kickoff Checklist:
New Website
1. GA Setup
- Setup Universal Google Analytics
- GA4
- Goal Setup
2. Search Console
3. Tag Manager
- Event Setup
4. Blog Setup
5. Ahrefs Webmaster
6. Bing Webmaster
7. Email Accounts
- For Link Building
- For System Setups
8. Reporting tool
Existing Website
Verify & Collect details or System Setup
1. GA Assess
- Setup Universal Google Analytics
- GA4
2. Search Console
3. Tag Manager
4. Blog Setup
5. Ahrefs Webmaster
6. Bing Webmaster
7. Email Accounts
8. Reporting tool
- Data Studio Setup
Auditing Checklist-
1. Technical Audit Checklist-
- Screaming Frog
- Ahrefs
- Cora
2. Keyword Audit Checklist
- Existing Keyword Analysis
- New Keyword Research
3. Backlinks Audit Checklist
- Existing Backlink Analysis
4. Competitor Audit Checklist
- Keyword Analysis
- Backlink Analysis
- Content Analysis
5. Content Audit Checklist
- Blog Analysis
On-Page SEO Checklist
1. Site-wide Technical Fixation
- Robots
- Sitemap
- Speed
- Redirections
- Mobile UX
- Contact Forms
- Email Sign ups
- Thanks You Page
2. Site structure
- Page Vs Keyword
- Primary and Secondary keywords (data)
3. Page wise Technical Fixation
- Meta Tags
- Schema Setup
4. Content Planning
- Content Planning
- Silo Structure Planning
- Content Gap Analysis
- Use Frase seo tool
- Use Surfer seo Tools
5. Content Optimization & Publishing
- Content Layout (H tags)
- Internal Linking
- External linking
- Image
- Table of Contents
- FAQ Schema
6. Promotional Activity
- Internal linking
- Links from own Assets
7. Tracking
- Indexation
- Search Console Submission
- Ranking Status
- Traffic Analysis
Off-Page Checklist
1. Linkbuilding
- Research
- Find new Opportunities
- Update in CRM
- Execution
- Link Acquisition
- Reporting
2. Tracking
- Indexation
- Ranking Status
3. Client link Database
Reporting Checklist
1. Traffic Report
- Data Studio