Local SEO: An Ultimate Guide for Local SEO Ranking

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Table of Contents

Introduction to Local SEO [Module – 1]

1. What is a LOCAL SEO?

  • Help to get more customers from organic search
  • if you are not ranking in local then competitors taking traffic

2. Why LOCAL SEO?

  • Higher Organic Search Traffic
  • Build Credibility – review, presence
  • Phone call & location visit

3. Impact of Mobile on Local Search

  • 56% mobile searches is local
  • mobile-friendly site

4. Local SEO Vs. Traditional Marketing

  • DIY Model
  • Better lead quality
  • Trackable

5. Local Ranking Factors

  • Proper Categories
  • Consistent NAP
  • Citations from Authority Websites
  • DA of the website
  • The proximity of business address to center of city
  • Distance b/w searchers & business
  • Quality backlinks profiles
  • City town name in Title & Meta Descriptions tags, URL, Heading tags, Image files names

Setup a GMB Page & Optimization [Module – 2]

1. GMB Setup & Optimization

  • 100% Filled
  • High resolutions image
  • Use keywords in image file name
  • Add relevant categories
  • use same NAP for other sites too
  • have same NAP as your website

2. Bing Places Setup & Optimization

Keywords Research for Local SEO [Module – 3]

1. Use GKP to local SEO keywords

  • Pick only those keywords relevant to your business
  • Add your local area name with keywords and look at the traffic

2. Competitors keywords research

  • use GKP or other paid tools like ahrefs For this

3. Select keywords with higher buyer intent (commercial and transactional)

  • Create keywords based on categories & Intent with traffic
  • Have long-tail keywords in list
  • Check using Modifiers with keywords – cheap, best

4. Check the Google Trends for your keywords based trend

  • Check time vs locations trending data

Onpage for Local SEO [Module – 4]

1. SEO Friendly Title Tags

  • keep 55 – 60 characters
  • use brand name at last
  • primary keywords (high traffic) at the beginning
  • use modifiers

2. SEO Friendly Meta Descriptions

  • keep it 155 – 160 characters
  • should include primary keywords and have a unique meta tag on every page

3. SEO Friendly H1 Tags & H2 Tags

  • Use primary keywords in h1, and have only 1
  • Use secondary keywords in h2

4. SEO friendly URL Structure

  • use primary keywords on the title if possible
  • keep short, without numbers, symbols, and underscore
  • use location name in URL

5. Image Optimizations

  • Use low size images only
  • Use Alt text for images
  • use targeted keywords on filename

6. Optimize anchor text

  • internal – use as natural & diversify
  • external – try to be natural

7. Ensure Your Site – Mobile Responsive

  • Check your site google mobile responsive checker

8. Use Schema Markup

  • use location markup

9. Embed Location Map and Address

  • embed location map
  • Include address
  • Include Direction in local landing page

Local Citations [Module – 5]

1. Sites where we can have our NAP

  • find the sites where we can submit our NAP

2. If possible use site links

  • having a backlinks for these sites will help you to boost in your ranking

3. It helps to boost authority and link juice

  • citations help to boost authority

4. One of the local ranking factors

  • building links from location citations sites help in local ranking

5. Niche industry-focused directories

  • try to find niche specific sites for linkbuilding

6. Find local are blogs and try to get a link from them

  • getting link from local places sites will help you to boost in ranking

7. Use local business directories

  • find and use location based directories

How to rank in the local map pack results [Module – 6]

1. Consistent NAP all location citations

  • have a consistent NAP for all locations

2. Setup GMB and Regular POST

  • setting up GMB also updating with regular post help to boost in ranking

3. Link back to landing page or website

  • always make sure that you are getting link back to your location landing page

4. Use city name in tags, schema, and content need to optimize for location

  • have city name and its alternative names in location content

5. Have reviews from customers

  • total number
  • frequency
  • diversity of other sites
  • Never purchase
  • reply to your review

Local SEO – LinkBuilding [Module – 7]

1. Improve DA and ranking

  • linkbuilding will help you to increase in ranking

2. Local sponsorships – College, NGO’s

  • find a way to sponsorship to get listed on colleges and NGO’s site.

3. Host local community event

  • hosting local event will help to get featured in location sites

4. Create local resource pages

  • have a local resource pages on your site

5. Sponsor a scholarship

  • have a page for scholarship on your website and reach out to colleges to link back to it

6. Pitch a guest post on local sites

  • publishing guest post in your local sites will help you get some relavent links to your sites

7. Host an interview with local celebrities and promote on local news sites

  • interviewing local celebrities will help you get into news

Tools account setup [Module – 8]

1. Tag manager Setup

  • setup tag manger

2. GA Account Setup

  • setup GA Both accounts Universal GA and GA4

3. Search Console

  • setup Search Console

4. Bing Webmasters

  • Setup bing webmasters

5. Ahrefs webmaster Setup

  • setup Ahrefs webmaster

LOCAL SEO Audit [Module – 9]

1. Sitewide SEO checklist

  • Google Search Console
  • Google Analytics
  • Tag Manager
  • Ahrefs Webmasters
  • Bing Webmasters
  • XML Sitemap
  • Robots.txt
  • Page Speed
  • Mobile Responsiveness
  • Favicon
  • Index/No Index Status
  • Custom 404 page
  • HTML Sitemap
  • HTTP/HTTPS
  • WWW/Non WWW Redirect
  • Breadcrumbs
  • Social media buttons
  • Optimized Facebook page
  • Optimized Instagram page
  • Optimized Twitter account
  • Optimized GMB pages

2. On-page SEO checklist

  • Url
  • Meta Title
  • Add Modifiers in Title
  • Meta Description
  • H1 Tags
  • H2 – H6 Tags
  • Content
    • Length
    • freshness
    • Readability
    • Quality
    • Relevancy
  • Content Duplicacy
  • Internal linking
  • ALT tag Images
  • Broken Links Fix 404 errors
  • 301 Redirect
  • Page Speed
    • https://developers.google.com/speed/pagespeed/insights/
    • https://tools.pingdom.com/
    • https://gtmetrix.com/
  • Keywords Density
  • Internal- Linking
  • Outbound Links
  • Drop Keywods in 1st 100 words
  • Sprinkle LSI/synonym Keywords
  • Schema Markups
    • FAQ Schema
    • Location Schema
  • Canonicalization
  • Blog
    • Blog Comments
    • Author Bio
    • Last Update
    • Graphs
    • Table
    • List
    • Table of Content
    • Featured Image
    • Open Graph protocol
    • Social Sharing Buttons
    • Multimedia

3. Keywords ranking

4. Fix Crawl errors

5. Fix Spam links

6. Audit Key competitors

7. Audit Tools reports

Measure Local SEO Results [Module – 10]

1. Traffic status

  • Use UTM Builder to track your traffic

2. Goal setup – Google Analytics

3. Mobile traffic

4. Referral traffic

5. Backlinks status

6. Keywords ranking

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