What is a URL Slug?

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A URL slug is a part of a URL that identifies a page. It is usually located after the domain name and before the query string.

Why are URL Slugs Important?

URL slugs are important for SEO because they can help to improve your website’s ranking in search engines. Keywords in a URL are a ranking factor, but should not be overestimated. URL slugs should be concise, descriptive, and user-friendly. Keywords can be used in URL slugs, but it’s more important to focus on the user experience.

How to Create Effective URL Slugs

Keep it short and simple.
Use keywords that are relevant to the page content.
Make sure the URL slug is easy to read and understand.
Avoid using special characters.

Best Practices for URL Slugs

Use hyphens (-) to separate words.
Do not use underscores (_).
Use lowercase letters.
Avoid using stop words (the, and, of, etc.).
Make sure the URL slug is unique.

Common Mistakes to Avoid

Using too many keywords.
Using irrelevant keywords.
Using special characters.
Using underscores instead of hyphens.
Creating too long URL slugs.

Conclusion

URL slugs are an important part of SEO. By following the best practices outlined in this article, you can create effective URL slugs that will help to improve your website’s ranking in search engines.