Top 9 marketing trends to look for in 2018
Marketing plays an imperative role in every company’s growth and success, irrespective of their sizes. A strong and robust marketing strategy will not only help you to get more traffic but it also helps you to establish your presence firmly in this steep competitive era. Thus, companies are investing a humongous amount and effort in making some strong marketing strategies so that they can surpass their contenders.
Let’s discuss some of the top marketing trends in 2018.
1.Keep priority to your content:
If you can incorporate some high quality, authentic and original content to your website, then this will increase your search engine rankings and will make a positive impact on SEO. Good and relevant content, either in the form of a blog post or social media updates are always instigated users to engage themselves with that particular brand or company. If your content is superb or excellent then this will certainly win the heart of the millions of customers. A well-written content has enough power to create brand awareness in a saturated market. So, in 2018, keep your focus on writing some good and exceptional content which will act as a core marketing tool for you.
2.Create personalized content:
This year, you must keep your focus on your content. A well-drafted and impeccable content has enough capacity to draw the attention of the customers. You should try to create tailor-made content that can meet up your customer’s need when they are in the buying process. As per HubSpot, Personalized content performs 42 percent better than non-personalized content. A personalized content can create a unique experience for the customer that matches their specific needs and preferences.
Social media has created enough buzz in the market and market leaders are spending most of their time on social media channels. B2B marketers are preferring LinkedIn and nearly 90% of B2B marketers think that LinkedIn is the best platform for lead generation. Though LinkedIn is dominating, still you need to identify which networks are most important for your business. And accordingly, you need to spend more time creating fully fleshed out social presences there. As per TEK systems 2017 study, social media budgets will expand I the coming years.
3.Consider video marketing:
Though your words can create a great impression on your customers, the impact of a single minute of video content is astonishing. Videos will continue to dominate in the coming years and they are certainly the future of digital marketing. According to Wyzowl, 63 percent of businesses are using videos as their marketing tools. Though customers can forget your words, a visual content will stay for a long time in their mind. You can also go for live video streaming option. According to a study, 80% of customers are preferring to watch a live video from a brand before making their decision. Some live video platforms are Facebook live, YouTube live, Instagram live, Twitter, etc. Live videos also give you an option to connect with your audience directly. You can get feedback from customers in real-time.
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4.Go for mobile-friendly:
The smartphones have penetrated in every sphere of life and people are spending a chunk of time on their smartphones. According to ComScore’s 2017 U.S. Cross-platform future in Focus report, 69 percent of digital media time is spent on mobile. If you have your own website, then make it responsive so that it can open from any device. By making a responsive site, you can reach to more customers and this will uplift your visibility and brand presence.
Micro influencers are those who have good followers (1k-100k) on social media channels. Now, companies are reaching to these micro influencers as they believe that the micro influencers can easily connect with the people. Moreover, this is a cost-effective strategy but you can get a huge benefit. If you want to partner with some top-most celebrities, then it will certainly burn your pocket. But with micro influencers, you can get a good mileage and visibility at an affordable price.
6.Give your focus on Generations:
Generations are the people who were born in the late 1990s to mid-2000s. Though a company needs to make its marketing strategy depending on every generation, this is the time that you should give priority to generation Z. Because they are the younger generation and are more enthusiastic and passionate. Moreover, they are much more tech-savvier than the old people. So, you should keep track on their likings, dislikings, preference, demography, purchase habit, etc. Based on your research, you can find out what generation Z wants and accordingly, make your marketing strategy.
7.Use Artificial intelligence:
AI will going to dominate in 2018 and in the upcoming years. Artificial intelligence tools will help you to analyze your consumer behaviour. Once you have that analysis with you, you can make some stern marketing strategies. A familiar example of AI is chatbot which is basically a chat robot that behaves exactly like a customer representative(R). These computer programmes (AI) can have a conversation with your customers and can make them satisfied by answering all their questions. So, this is the high time that you should leverage AI into your marketing strategies.
Also Read: Career Options Digital Marketing
8.Use big data:
Every day a huge volume of data is churning out and every company needs to utilize this data wisely. If you are equipped with the right data, then a professional digital marketer can understand the customer’s behaviour and expectations and how they can deliver the best results to the customers. Specially this year when the trend of providing real-time responses to consumers in growing increasingly crucial, associating the data with the right tools will be very vital. By analyzing data, you can make personalized digital marketing campaign which will enhance your customer-base and growth.
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