Digital marketing is turning up as a mainstream career option in India. Until the year 2010, many of the businesses dint take up digital marketing with the due seriousness. They were not at all
They were not at all ready to welcome the change and hence loved remaining stuck to the traditional practices hitched to marketing. However, it is the market forces that have turned up making it sure that either it is
However, it is the market forces that have turned up making it sure that either it is time to adhere to digital marketing trends to ensure growth and success of one’s business in future or go ahead with failure. In fact, if a business nowadays lacks
In fact, if a business nowadays lacks an online presence, it is looked upon as an inferior one.
The shift in marketing trends Prior to digital/ online marketing becoming mainstream, the entrepreneurs and freelancers were the ones who enjoyed the advantage of ‘fast movers’. People who were able to go ahead with
People who were able to go ahead with high-quality content marketing, as well as search engine marketing, were the ones who easily took their business to a greater height of success. Then, the traditional companies were not even aware
Then, the traditional companies were not even aware of what digital marketing actually is. However with the passage of the years, now both the new
However with the passage of the years, now both the new and the traditional companies, be it a small, medium or a large one, have taken up to digital
marketing understanding its importance.
Well, it is this shift in the marketing practice that has given birth to a myriad of career opportunities in the field of digital marketing. As per a report that was reported by The Times of
As per a report that was reported by The Times of India in the year 2016, Digital marketing will be creating as many as 1.5lak jobs. (R)
The salary scale to is lucrative and you can think of proceeding with this field to enjoy a bright future. As per a study, the average starting salary will be the range of Rs 4.5-5.0 lakhs per anum. (R)
Top 8 Digital Marketing Job Opportunities:
Check out the top 8 of career choices you have in the field of digital marketing:
1. Digital Marketing Manager-
If you hold above 5 years of experience in the field of digital marketing and also have projects that readily prove that you are a competent digital marketing expert, then you have chances of being hired easily.
Companies have a huge demand for Digital marketing managers and it is not
necessary to have an MBA degree or any sort of certification related to digital marketing for grabbing the jobs.
It is your experience that speaks. As a DMM, you will be leading the digital
marketing team as well as make sure that they report to marketing, V.P about their works on time.
The salary range varies from Rs 15 to Rs 20lakh per annum but even can go higher depending on your experience.
2. Content Marketing Manager-
Content Marketing Manager or CMM is responsible for looking after content marketing. Talking of tasks in content marketing, it includes copywriting of the sales page, managing the blog section, email communications, looking after the PR to a certain extent, video marketing, e-book publications, guest blogging, and drip marketing campaigns. Jobs in this field doesn’t require
Jobs in this field doesn’t require Talking of tasks in content marketing, it includes copywriting of the sales page, managing the blog section, email communications, looking after the PR to a certain extent, video marketing, e-book publications, guest blogging, and drip marketing campaigns. Jobs in this field doesn’t require
Jobs in this field doesn’t require much experience or MBA and so but it is your writing and English skills that need to be strong.
A content marketing manager can earn around Rs 10- Rs 15 lakhs per annum.
3. Inbound Marketing Manager-
They are responsible for inbound marketing i.e. an inbound marketing manager has to create the strategies that will attract the customers to a large extent.
The salary range is somewhat similar to that of the content marketing managers.
4. Social Media Marketing Expert-
SMM experts are responsible for promoting the company they are employed with as well as their services/products on the social media platform.
The average salary range is somewhat between Rs 9lakh to Rs 10lakh annually.
5. Search Engine Marketer-
Search engine market holds the responsibility of reporting to the digital marketing managers and their goal is to make sure a hike in the target number of clicks and leads from the marketing budget given by the company.
Their work usually involves bid management, analysis of the content, keyword research as well as copywriting.
The salary range in this sector range from Rs 8Lakh to Rs 9 lakhs annually.
While these are some of the job opportunities in the field of digital marketing,
Some others Jobs include-
6. Search Engine Optimizer-
7. Conversion Rate Optimizer-
Wrapping up All with these job opportunities in hand digital marketing surely promise you of a bright and financially secure future.